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America by Whitman and Jeans by Levi Strauss, oatakan for Nov 17th

November 17th, 2009 by oatakan

picture-16

image source: http://theinspirationroom.com/daily/interactive/2009/7/walt-whitman-ray-of-hope.jpg

       Few minutes ago, I was commenting on Levi’s commercial and now I think it will better if write about little more. First of all, it is astonishing work done by Levi’s and made me think about the concept. I searched through the Leaves of Grass and found the poem.

“Centre of equal daughters, equal sons,
All, all alike endear’d, grown, ungrown, young or old,
Strong, ample, fair, enduring, capable, rich,
Perennial with the Earth, with Freedom, Law and Love,
A grand, sane, towering, seated Mother,
Chair’d in the adamant of Time.”

                                            P 638

     In the background besides the Whitman’s voice we hear the loud explosives and slightly like Irish war band marching which reminds us the wars that America has been through and won during Whitman’s time. In the visual part, mostly young people, mixed race are active. The colors are chosen black and white which I guess to resemble the history that goes along with Whitman’s voice.  The part that I found joyful is to listen Whitman’s voice where he sounds passionate about America. Ant the words he chose are uniting people and that he defines the land of equal and freedom oriented people. As supportive qualities he adds love and law which I think signature qualities of American people. Briefly, excellent poem by Whitman and excellent work done by Levi’s which would make Whitman proud, if he were to live. I also found the time line of Levi’s jeans, if you ever wonder  when Levi Strauss started producing jeans you can follow the link.

http://www.levistrauss.com/Downloads/history_of_levis_501_jeans.pdf

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